We stumbled across Freud Bar whilst vaguely looking for a watering hole after a lovely dinner at The Ivy Market Grill earlier on. It’s nestled underground at the Tottenham Court road end of Shaftesbury Avenue. I’d heard of Freud somewhere before (I seem to have developed a form of Alzheimer’s since hitting 30 and can’t remember where) so headed down the rickety metal stairs into the basement bar. It was busy and lively with loud music and lots of couples and groups getting stuck in to a huge range of bright cocktails.
The cocktail menu is truly epic. They’re all stencilled onto huge boards above the bar, which is lined with people gaping up at it attempting to make an impossible decision. My own gaping had me decide on a negroni, and the other half went for a mojito.
While delicious, they’re not pretty or fancy, most things seem to come in a pint glass or tumbler, although I did see a couple of martini glasses around. It’s a high ceilinged industrial looking space with grey walls, bar and pretty much everything else, and antique paintings up – the place isn’t exactly pretty but it’s really lively, the staff are quick and smiley and everyone seemed pretty happy. They take cards (so annoying when bars don’t) and also do food and coffee etc in the daytime – one to add to the repertoire for sure.